When the natural food section at my local supermarket expanded from three shelves to three full aisles two years ago, I got the strong impression that I was no longer one of the “few” consumers scrutinizing labels for all-natural and special diet foods. Demand is thankfully growing, and my favorite coupon site, Mambo Sprouts, used their marketing research team to find out what drives natural and organic food consumers.

The results were surprising and intriguing … for me at least. Check out the stats and see what groups your shopping habits …